Brand Development Strategist

Qualifications:

• 2+ years of experience in brand strategy, brand development, or related roles within creative/digital marketing industries.
• Strong understanding of branding principles, consumer psychology, market trends, and competitive analysis.
• Proven experience in developing brand strategies from scratch, including research, positioning, messaging, and activation.
• Excellent communication and presentation skills, with the ability to articulate strategic brand concepts clearly.
• Strong analytical mindset, able to use data and insights to inform branding decisions.
• Ability to work collaboratively across teams.
• Familiarity with creative execution, campaign planning, and integrated marketing strategies.
• Up-to-date with branding trends, digital marketing advancements, and cultural shifts that impact brand perception.

Responsibilities:

• Develop insightful and implement effective brand marketing strategies for our client.
• Conduct brand audits, market research, and competitor analysis to build a strong foundation for brand strategy.
• Develop a comprehensive brand positioning strategy, ensuring differentiation and relevance in the market.
• Craft umbrella communication frameworks.
• Collaborate with creative and designer teams to develop brand identity.
• Design and oversee brand activation strategies.
• Monitor brand performance, analyze consumer insights, and optimize strategies to strengthen brand presence and engagement.
• Work cross-functionally with internal and external teams to ensure strategic alignment across all touchpoints.